Tesla model Y sales fall in China in February

In January 2024, Tesla sold 41,472 vehicles in China, down 46.2 percent from the previous month, with Suzhou alone selling 9,292 vehicles, up 67.5 percent from the previous month and accounting for 22.4 percent of Tesla's total national sales. If you don't count Suzhou, Tesla's January sales in China were down as much as 55 percent year-over-year.

This drop in sales could be due to the fact that the market is waiting for that model of the MODEL Y. Social media is buzzing with rumors of an upcoming facelift for the model y, even though Tesla has officially denied it.

Tesla's sales in Suzhou are mainly due to the local government's new energy vehicle purchase subsidy policy implemented on November 25 last year, which had an immediate effect but deviated from Tesla's original intention of setting a uniform retail price across the country and caused a serious "siphoning" effect in neighboring areas where the subsidy was not issued.

On January 12, Tesla China announced that the price of Model 3 rear-wheel drive and long-range models will be lowered by 15,500 yuan and 11,500 yuan, respectively, and sold at 245,900 yuan and 285,900 yuan after adjustment, while the price of Model Y rear-wheel drive and long-range models will be lowered by 0.75 million yuan and 0.65 million yuan, respectively, and sold at 258,900 yuan and 299,900 yuan after adjustment. From the market performance this month, it seems that Tesla's price cut this time is not enough to impress consumers.

After the Spring Festival, the price war in the domestic auto market intensified, including BYD, Changan Qiyuan and SAIC-GM Buick, all of which lowered the prices of their respective brand models to varying degrees. In this way, the price advantage that Tesla has just established will no longer exist, and it is not ruled out that there will be a bigger adjustment in the future.