Toyota Motor North America reported sales of 2248477 vehicles in 2023
Toyota Motor North America (TMNA) today reported year-end 2023 U.S. sales of 2,248,477 vehicles, an increase of 6.6 percent on a volume basis and an increase of 7.0 percent on a daily selling rate (DSR) basis compared to 2022.
- 26 total electrified vehicles currently available in dealerships between both the Toyota and Lexus brands, the most among any automaker
- 2023 electrified vehicle sales of 657,327 represent 29.2 percent of total sales volume
- 2023 Toyota electrified vehicles sales of 565,800 represent 29.3 percent of total sales volume
- Projected to be the number one retail brand for the 12th consecutive year
- Corolla projected to be the number one compact car in America
- Camry number one passenger car in America for the 22nd consecutive year
- Tacoma number one small pickup in America for the 19th consecutive year
- RAV4 best-selling SUV in the U.S. for 7th consecutive year
- 2023 Lexus electrified vehicles sales of 91,527 represent 28.6 percent of total sales volume
